Lead Magnet Ideas: How to Boost Conversions

First of all, the prize should be valuable and relevant to your target audience. By offering free delivery, e.g., over a specific price point, you can increase your average order value and acquire more new customers. Once again, you shouldn’t be too worried that including the free delivery will cut down your profit margin on the first-time buyers. Some say that free delivery is even more powerful than offering coupons.

Or a completely new tool you wanted to try out with your pilot group. People like to be among the first ones to see, read, and experience things. One such example is the CB Insights newsletter I receive every other day. I feel that many marketers keep forgetting that newsletter itself, can be an effective lead magnet. They can be helpful for lead generation, especially when they’re using data that’s otherwise difficult to obtain. They can offer a lot of value by saving users’ time and simplifying sometimes complex calculations.

If they feel it wasn’t worth their contact details, no amount of lead nurturing is going to help you convert them. People who download your lead magnet should leave with a good feeling. After all, lead magnets aren’t just meant to get you your prospect’s contact details. Alright, to finish off this article, let’s look at the process of choosing the right lead magnet for your campaign. And if you’ve read any of these frameworks or files, you’ll know that they’re pretty complex. By offering them all the files in one go, they’re definitely doing so.

They can be a powerful lead magnet and can help you increase the size of your email list quickly. Whether it is to calculate the cost of your mortgage rate, car insurance, or projected electricity bill – they save a lot of hassle, and in doing so, they provide value. If you’d like to learn more about this type of content upgrade, here’s a handy guide on assessment tools. For example, here’s how Iconosquare (once again), used a quiz to let users test their Instagram strategy level. The good news about both of these tools is that they can be used in any industry. If yours offers a lot of value, users will be happy to give their contact details in exchange.

Best Lead Magnet Ideas with Tools and Templates

I’m not at all surprised by this result and hope to see more of such calculators being used as lead magnets in the future. It’s playful – the calculator starts with two warm-up survey questions about your name and how you like to recharge yourself (e.g., beer vs smoothie). As you can read from this blog post, the company managed to generate over 1,000 leads with their online calculator in just 6 weeks.

What you can see here is a toolkit – a big file consisting of various PDFs and frameworks that’ll help you create your own platform. Nevertheless, I think it’s worth mentioning the fact that your lead magnet doesn’t have to consist of only one individual material e.g., an ebook. If you’re going to offer something of great value, like an event ticket or access to some awesome tool, you can bet people will ‘line up’ to test it out. You can create a sense of exclusivity and build your email list by simply making people wait.

There are multiple ways to use coupons both as lead magnets and regular incentives meant to engage your existing or inactive customers. Your coupon is going to be valid only for a one-time purchase above a certain amount of money. That’s why many ecommerce marketers choose to add coupons as their lead magnet. Offering them for free can help you generate a lot of traffic, but the truth is that most people won’t convert. If you manage to deliver a good amount of value during your free consultation, you can be sure that part of your audience will want to pay you for your services.

And based on the kinds of offers they run (even up to 80% OFF), it’s safe to assume their email list grows quickly. It gathers hundreds of thousands of marketers who’re either looking for great deals on tools or are trying to launch their product to that specific target audience. While my explanation of using coupons and deals up to this point referred to products that you sell yourself, it’s worth mentioning that this doesn’t have to be that way. According to the data from Statista, “discount code doesn’t work” was the number one reason why users abandoned their shopping carts in the US in 2017.

• If you have insights into your industry — even niche data gathered from your own customers — packaging it as a benchmarking report gives prospects something they genuinely can’t get anywhere else.
• A lead magnet on a specific topic addressing your target audience will filter out the uninterested and non-serious buyers to a great extent.
• Check out Salesforce’s lead generation tips for small businesses for more strategies on getting your offer in front of the right people.
• A whitepaper is a technical piece and differs from ebooks as whitepapers contain industry insights, survey reports, or research findings.
• The right lead magnets for small businesses don’t need to be elaborate.

So why not use the audience feedback, create a simple solution and use it as a new way to generate trials? And it’s good trials, too, that convert to paying customers later on. You can use the tool for free, but it has a limit on how many analysis you can do per day. If someone downloads them, there’s a good chance they’re a very qualified lead.

lead magnet examples to start growing your customer base

Quite often, partnering companies (who either pay a certain amount of money or help co-promote the idea) can get a certain number of tickets for free. Also, what’s clever about this tactic is that by offering books from world-famous authors, they’re right away using their names to lead magnets position the blog at a similar level. As you can see below, a chance of winning a set of marketing-related books can work very well – if your target audience is in that niche.

After all, awesome brands wouldn’t have teamed up with you and relied on your expertise, if you gave off a suspicious vibe. In other words, you’re helping your potential customers imagine what the desirable results are and showing them that you know the way to get them. They’re offering one product, free of charge, for anyone who registers to their platform and pays for the shipping.

You can actually host your own webinar in GetResponse in just a few steps. The reason for this is that videos are often a one-way type of communication. People like to take part in various events, like industry conferences or tradeshows.